CITROËN 2.0 TRANSLATES CUSTOMER SIGNALS INTO RAPID PORTFOLIO ACTION

CITROËN 2.0 TRANSLATES CUSTOMER SIGNALS INTO RAPID PORTFOLIO ACTION

Shaped by customer voice, Citroën activates an agile, bookings‑led model for select variants; First outcome includes Aircross X Max Turbo (5-seater) and C3 Live (O)

• Citroën India now offers a customer centric, demand‑sensing, bookings‑led model for select variants
• Rapid portfolio action through a listen → learn → launch loop
• First outcomes under this model:
  • Aircross X Max Turbo (5‑seater) — comfort‑led 5‑seat configuration; enhanced second‑row space; rear centre armrest with cupholder; 3‑step seat recline
  • C3 Live (O) —10 + curated convenience & tech bundle
• Bookings now open

Chennai, 23 January 2026: As part of its India strategy Citroën has now further intensified its customer centric model that starts by listening to demand signals and turns them into rapid portfolio action. Vehicles under this model will be produced only against customer bookings, ensuring the line‑up evolves in lockstep with market demand while avoiding dealer‑led inventory.

At the heart of the model is a continuous listen → learn → launch loop that blends retail intelligence, digital sentiment and dealer feedback to shape variant choices and production plans. This agile governance enables faster decision‑making, sharper market fit and disciplined capital deployment—with more actions to follow under the same mechanism in the coming months. For customers, this ensures transparent delivery window which is communicated at booking while offering greater choice agility as the variant mix adjusts quickly to live demand signals.

“Guided by the Citroën 2.0 strategy for India we listen closely, act quickly and build what customers ask for. By moving to a bookings‑led mechanism for select variants, we can align capacity with real demand, sharpen our portfolio and bring stronger value to customers. The Aircross X Max Turbo (5‑seater) and C3 Live (O) are the first outcomes under this approach, with rolling actions planned. This is just the beginning as we remain agile to demand signals.” Kumar Priyesh, Business Head and Director, Automotive Brands, Stellantis India

First outcomes under the demand-led model

• Aircross X Max Turbo (5‑seater): Additional 60 mm second‑row knee room, rear centre armrest with cupholders & 3‑step seat recline to enhance second‑row comfort and flexibility. Offered in Polar White, Deep Forest Green and Perla Nera Black with premium Fauve Dark Brown interiors.
• C3 Live (O): A value‑led variant that brings a curated bundle of 10 + convenient tech and comfort features for first‑time and upgrade buyers including leatherette seats, 10.1" Android system with Android Auto & Apple CarPlay, built in speakers, rearview camera, chrome touch fog lamps, full wheel covers, body side cladding with chrome inserts & Wheel arch cladding. Offered exclusively in Perla Nera Black

Pricing & availability (availability against bookings‑only)

• Aircross X Max Turbo (5‑seater): Starts at INR 12.41 lakh (MT, ex‑showroom).
• C3 Live (O): Offered at INR 5.49 lakh (ex‑showroom).

Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.